Are you baffled by all the babble surrounding digital marketing and social media?

Do you wish you could tie it all together and have it all make sense?

Are you unsure if social media even applies to oil and gas or business to business (B2B)?

Then this action-packed day long seminar is for you.

What will you learn?

Twitter, Facebook, LinkedIn, Flickr, YouTube, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your stakeholders are?

Oil and gas companies have work to do, even if they choose not engage in social media. Learn how to mitigate risk, work through our "pre-flight checklist" to protect your brand, educate your staff, monitor your online reputation, and develop policies and procedures regarding social media.

Discover how social media can be your friend or foe in a crisis situation and how to prepare for the new 24/7 news cycle.

Empower your human resources team to engage in the new "social recruiting" as you compete for labour. Give HR the tools they need to manage employees' online behaviour.

Find out how mainstream media and social media interact, and how social media can powerfully amplify your messages if dialog is employed.

This seminar will help your figure out the do's and don'ts of your social media and online marketing strategy.

Here's a quick sample segment from a previous Quickinar:

Jeff Nelson, of Anduro Marketing and Doug Lacombe, of communicatto will facilitate this session and cover the following topics:

• A Framework for Developing your Social Media Strategy
  
• Your Target Market and How They Use the Internet
• Research Techniques
• Realistic Objectives
• Which Platforms are Best for Your Company
  
• Integrating Campaigns
• Monitoring Dashboards
• Workflow Automation
  
• KPIs to Measure Success
  
• Resource Allocation and Budgets
• Roll-out Plan and Time Line
• Measuring ROI

Note: Pastries for breaks and a hot lunch are provided.

Who should attend?

Oil and gas communicators, public relations practitioners, marketers, human resources professionals, investor relations officers, corporate secretaries, and consultants. Anyone in oil and gas who wants to integrate social media into their other online and offline communications tactics.

Register above using your credit card or Paypal (account not required) or call Nicholette to register by phone at 403-410-3803.

What people are saying:

I brought back several items presented at the workshop to my team supervisor and he's really psyched about them. I'm looking forward to incorporating several of my lessons learned in the new year to help strengthen the communications we are doing now.

Lots of valuable information which I can use right away in my real work situation. 

I feel I learned a lot about Internet Marketing and Social Media and can apply what I have learned to my current job.